tag:blogger.com,1999:blog-20180458362293047172012-02-29T12:40:00.733-08:00Ad Genie BlogChrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-2018045836229304717.post-7566946238538636362012-02-23T19:46:00.003-08:002012-02-29T12:40:00.744-08:00

Anyone who knows me at all, knows how much I love to talk about branding, the future of brands, and the importance of social media, although that term is a bit dated now that global interconnectivity is within everyone's grasp today. In this parallel universe, interactivity has become the new norm and participation is hardly an option. In fact, life will never be the same, as marketing itself is

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-10169567498268872682011-10-14T13:10:00.000-07:002011-10-14T13:40:35.416-07:00

When Steve Jobs, the visionary of Apple died, I think the whole world stopped for a moment. At least it did for me. We all lost something that day. We lost something special, someone special. We lost an innovator, creator, and charismatic leader. We lost an icon. But I'm not here to get all gushy though. After all, he was still human, an eccentric and hot-tempered perfectionist who reportedly

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-69591683701999463272011-08-20T19:26:00.000-07:002011-08-21T14:10:11.875-07:00

Anyone who's been in marketing for any length of time knows that marketing success requires making a connection with your audience. To do this, you first need to understand what's important to them, and more importantly you need to speak their language. It used to be in years past that marketers would broadcast or disseminate a message around what they wanted their audience to know or hear rather

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-54858389898199905072011-04-20T19:51:00.000-07:002011-04-27T16:25:06.427-07:00

There's an age old saying which applies very well to advertising. "Out of sight, out of mind." Back in the days of TV dominated reach and frequency, this principle ruled the lives of media planners for decades. Of course, today's metrics have changed somewhat, but the principle hasn't. If you're not in sight or not within an ear shot, you're likely to be forgotten. You need to be front and center

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-66350576024934948972011-04-01T21:31:00.000-07:002011-04-06T18:42:22.028-07:00

I'm not that old, but old enough to remember when people used to hang signs outside the front door of their business or home that read "No Soliciting". Actually some still do, but many sales people have already gotten the message. Soliciting is not socially acceptable anymore. Well, maybe not in the physical world. In the digital world however, we see a far different standard, albeit for now. Yet

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-14121801303418058892010-12-06T13:09:00.000-08:002010-12-06T21:24:20.385-08:00

Much has been written about multicultural marketing and rightfully so. Nationwide, the minority population is steadily rising and now makes up to 35 percent of the United States with Latinos making up the majority of that percentage.The rise in the minority population is due to recent sharp increases in minority births, especially among Hispanics, who accounted for more than half of total U.S.

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-64908721533737700492010-06-04T12:30:00.000-07:002010-12-06T13:59:30.851-08:00

In light of the challenges brands face in the digital landscape, conversational marketing has become a popular strategy employed by social marketers. But it also depends on who you talk to. As most would acknowledge, conversational marketing evolved from The Cluetrain Manifesto's assertion that markets are nothing more than conversations, and that marketers need to reconsider conventional one-way

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-69905195622948433132010-04-13T17:42:00.000-07:002010-12-06T14:03:25.321-08:00

I read in a blog the other day how a recent neuroscience study showed that fear drives us more than we ever would care to admit. Makes sense. I don't think that comes as a shock to anyone. In fact, in this economy, everyone is in survival mode these days, for fear of losing everything they have worked so hard to obtain. Needless to say, this is not the best time to take risks.Or is it?Especially

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-84840088440889595732009-12-03T12:39:00.000-08:002009-12-03T12:52:49.552-08:00

As a student of culture, I've always been drawn to the account planning side of my industry. And as a creative, that knowledge is crucial in being able to motivate people. As a marketing professional that knowledge is also crucial in being able to motivate people to the point of opening their wallets, falling in love with a brand, changing culture, etc. But let's be frank. Some see this as sleazy

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-34802220011692253762009-11-23T11:29:00.000-08:002010-12-06T14:06:55.183-08:00

I'm a Stella, Heineken, and Modello sort of guy. It's all about taste for me. Stella also fits with my perfectionist personality. But it's not something I sit around and think about it all that much. So when I see those commercials with the Miller High Life delivery guy rant, I almost want to go out and buy a pack–well, almost. My own common sense kicks in and says, "It's still the same cheap

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-12550765239406828392009-08-31T15:20:00.000-07:002009-11-02T10:32:58.845-08:00

I think we can all agree that relationships are the essence of any successful business. And in today's world, many business relationships are forged, developed and sustained online – via email, discussion forums, social networking sites, blogs, Twitter and the like. But then there are those who don't get it, don't want to get it, and won't ever spend enough time online to ever get it. Should they

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-18343395145669252942009-08-19T10:50:00.000-07:002010-12-06T14:09:26.326-08:00

Welcome to the way brands break through today. Through Experiential Marketing. Experiential marketing is more than a PR stunt or special event. It's the fundamental philosophy behind the next evolution in branding. Today's consumer is savvy, selective and yes, cynical. To reach them, requires a connection on multiple levels. Of course as we all know, the world is cluttered and fragmented.

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-79287755250937517352009-06-14T14:51:00.000-07:002009-11-02T10:49:28.272-08:00

Recently while driving down a busy street close to home, my daughter recognized a new billboard from Geico. It's the one featuring the stack of money with eyeballs, not the infamous gecko. Nevertheless I was amazed as it's the first advertisement my not yet literate three-year-old has noticed and pointed out to me that I can recall. Then I thought, "Wow, so easy, even a toddler gets it." That's

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0tag:blogger.com,1999:blog-2018045836229304717.post-68511466818996325212009-05-20T12:46:00.000-07:002009-11-02T10:34:26.290-08:00

The other day, my wife asked me a compelling question about a McDonalds spot she saw on television. It featured a select demographic group enjoying the new "McCafe" product line and to my surprise, she was asking if this particular ethnic group liked coffee more than another. Of course my rational mind responded a bold and resounding no. But it started a dialogue which perhaps echoes the thoughts

Chrishttp://www.blogger.com/profile/11820456880787086887noreply@blogger.com0